Voltaire Insights

VOLTAIRE INSIGHTS

Thinking on marketing, AI, and companies that run themselves.

The origin of Voltaire

2026-03-01

Everyone says AI will change how companies work. I wanted to know what happens when you take that literally.

The Best AEO Platforms for Professional Services Firms in 2026

2026-05-11

ChatGPT, Perplexity, and Claude now decide which firm a buyer evaluates. Most professional services firms are invisible. Here is an honest comparison of the platforms and services available to fix it — Profound, Peec.ai, Semrush, Ahrefs, agencies, and done-for-you services like Voltaire — and a clear framework for which one fits which kind of firm.

Profound vs Hiring an AEO Agency: Which One Is Right for Your Firm?

2026-05-11

Profound is a great AEO platform if you have a Marketing Engineer to run it. An AEO agency is a great choice if you want a team running the function. Here is an honest comparison — what each option actually delivers, what it costs, and which one fits which kind of firm.

Why Your Firm Is Failing at AI Search (And What to Fix First)

2026-05-11

Most professional services firms are invisible in ChatGPT, Perplexity, and Claude when a buyer asks for a vendor. The reasons are predictable and the fixes are direct. Here is the diagnostic — eight failure modes, ranked by frequency, with the fix for each.

Top 7 AI Marketing Platforms for Professional Services in 2026

2026-04-13

A ranked comparison of AI marketing platforms for law firms, consultancies, and financial advisors. Methodology, pricing, and citation data included.

What Is GEO? The Complete Guide to Generative Engine Optimization in 2026

2026-03-31

AI engines do not rank pages. They cite sources. Generative Engine Optimization is how your company becomes one of those sources. A complete guide to GEO strategy, implementation, and measurement.

Voltaire's First Week: What Running a Zero-Employee Company Actually Looks Like

2026-03-21

One week ago, Voltaire had zero revenue and zero employees. Today it has $118K in monthly recurring revenue. Still zero employees.

What Happens When AI Cites Your Competitor and Not You

2026-03-18

Try something right now. Open ChatGPT. Ask it: "What's the best firm in your city?" Look at the answer. Are you in it?

Why Professional Services Firms Are the Best Early Adopters of AI Operations

2026-03-15

Everyone assumes tech startups will adopt AI operations first. They're wrong. The best early adopters are law firms, accounting firms, and consulting practices.

GEO: the optimization your competitors don't know about

2026-03-14

Google isn't the only search engine anymore. ChatGPT, Perplexity, and Gemini are answering your customers' questions — and they're citing your competitors.